From Toyota iQ to Aston Martin Cygnet

When I read the press release for Aston Martin’ new car Cygnet (which is based on a Toyota iQ), and it relationship with Toyota an idea balloon appeared in my mind. As you might know, Cygnet will not available to people who do not own an Aston Martin. So this is a very basic way to proof that you own an Aston Martin! And you don’t have to drive your Aston Martin to everywhere. For people who love to show off, this is a very practical way.

Back to idea balloon, Cygnet is based on Toyota iQ! Everything is same, engine, transmission and other things. The only difference is exterior and interior design. As a matter of fact, this is an advantage for people who want to own an Aston Martin in a cheaper way. When the Cygnet is available, I am definitely sure that some people will offer detailed face-lift service for iQs. The face-lift service is going to be turning your Toyota iQ into Aston Martin Cygnet. I think the exterior would be a problem but I am sure that some companies can overcome this problem. Face-lift service will charge you a reasonable price to change the exterior and interior. Interior can also be changeable, but it needs lots of stitching and leather. But, still possible :) And you will have Toyota Aston Martin iQ. And many people will be in queue to turn their car into Aston Martin Cygnet.

Where did I get this idiotic idea? Just look at the automotive portals and check companies like Brabus, Alpine, Lorinser, Carlsson, Mansory. All these companies are tuning Mercedes, BMWs, Range Rovers and many other brands. They totally change the exterior and interior of the vehicles and most of the time, they make something looks much worse but there is a demand for this.

So, if one day you see an advert “Do you want to own an Aston Martin Cygnet? Just Call Us and We Will Help You to Turn Your Toyota iQ into an Aston Martin!”

This car will help Aston Martin to reduce its fleet emission average ;)

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Aston Martin, Toyota

Fiat

Nowadays there are rumours about Ferrari. It is not about the Formula One championship, it is about the Fiat’s tendency to sell it. You didn’t read wrong, Fiat is considering to sell the most iconic brand under its management. This lunatic behaviour is a result of Fiat’s CEO Marchionne’s dream to be the biggest automotive manufacturer and become a remarkable person. Honestly, he did a great job recovering Fiat from bankruptcy to profitable condition. This is a real miracle, nearly seven years ago GM did not wish to buy Fiat because it was in a very condition but now Fiat bought some parts of Chrysler!

Machionne wants more from Chrysler, he wants to buy more shares but they need lots of money. Even though Chrysler is excellent at producing terrible and rubbish cars, it costs a lot of money to buy its shares! And the best option is to sell Ferrari and make money and expand the Fiat brand into US.

Expansion to US is a real big gambling, it is a different market. Actually it is a different continent! What works in Europe do not work in US! American may not wish to buy a car called Lancia which sounds like a pasta sauce. Alfa Romeo has potential but it is very hard to create a brand image and inform customers and motivate them to prefer this brand and etc.

Machionne has a very interesting plan; in 2014 he is planning to produce six millions of cars under Fiat brand! Six millions, in four years! I don’t have anything to say to this. He is planning to use Grand Cherokee platform to produce Maserati SUV, which would definitely fail. Also use Chrysler’s chassis for next generation Alfa Romeos. This does not sound very promising for six millions target.

In meantime, VW is interested on Ferrari. They thought, we destroyed Lamborghini and it is not enough for us, let’s destroy another Italian brand. Let’s put Audi A8’s buttons to Ferrari, replace the instrument panel with stupid looking Audi’s Red LCD screens. Then replace the keys with same keys from Skoda, add some more senseless Audi technology and use the VW EOS chassis for next generation Ferrari. This is a flash forward of Ferrari, if it is owned by VW. Also Lamborghini would be annoyed by the presence of Ferrari and they will try to sell to someone else.

 

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Fiat, Alfa Romeo, Audi, Ferrari