Running after Range Rovers

Range Rover Evoque, the most sexy mini SUV on planet. Actually the other one is BMW X1 and as usual it is not that sexy! That’s diet version of BMW X3, like Diet Coke which nobody drinks except women. Actually Mini will reveal a mini SUV called Countryman not designed for country sides or people who love country music. Just an obese Mini nothing that special, just pump more air to your too much popular Mini and you will have a Countryman.

The Evoque is offering something totally different. Until now, prototype cars were spotted in middle of nowhere and Nürburgring, Germany. So if you wish to have flash forward for automotive future, you have to go to Germany or to a desert. Both of the options are not the feasible! And this makes practically impossible to see a car which is covered with straps.

But Land Rover turned impossible to possible. If you are living or planning to visit London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow; you will probably see one of the sexy strapped Range Rover Evoques. In press release document, it was mentioned that these prototypes will be included to testing. Really! In Milan? Sorry what are you going to test there, I can answer to this question. Land Rover will be testing the ability of Evoque’s boot to be filled with shopping bag of fashion designers. As you know that, even if you buy a micro sized item from those stores, they put into a box which is much bigger than your kitchen!

In New York, they would be comparing the ability getting away from American SUVs, average size of American SUVs are twice the size of a proper Range Rover. So you do the maths! In Paris, they will be testing the interior materials resistant to different meals. In Madrid, engineers will be escaping from angry bulls to test the acceleration ability of the vehicle, if they could survive.

London, the capital of finance! Best place to test how cool is Evoque! Probably they will hanging going around Mayfair and City to measure the attention from people among other vehicles. Moscow, the best place for testing cool weather resistance. If you spot a frozen Evoque, consider your decision again! Sao Paulo, probably engineers and Evoques will not return. Why? Have you ever watch Victoria’s Secret Fashion Show! I guess you found the answer. They will not return, will you return? Of course not! A Range Rover and future Victoria’s Secret models; nobody returns.

Berlin, I guess they will be testing velocity of maximum (maximum speed) in unlimited German autobahns. Sydney? I really don’t know what they will do there. It is too far but good area for testing heat and driving on endless roads. Shanghai, I think they should have sent more cars to China. They are the future market of automotive. Even if only one percentage of Chinese decide to buy an Evoque, it will more than whole world demand. And why there is no car designated for Istanbul? We have everything :) Endless traffic, city off road area like extreme steep hills (I don’t know how the normal cars climb there), stop and go traffic for long long long hours, lots of young potential ready to buy iPhone, Louis Vuitton and Range Rover, and engineers can have good time :)

Anyway, there is one important point in here. How we can find these Evoques? Running around London for whole day? In Sao Paulo, nobody will run after Evoque, believe me. These cars should be reporting their position via twitter. There is a website called Foursquare which allows you to post your exact GPS position into your twitter account. Actually I don’t know why I should report my position to people but many people are using this. With the help of this website and twitter, the exact positions of these vehicles can be sent to twitter and people can find these cars more easily. Also Land Rover can measure the attention more accurately. It is very basic stuff, you should use it.

Picture Copyrights;

Land Rover, BMW, Kitkette and Victoria's Secret Fashion Show

The new Range Rover: Evoque

Today we watched the launch of Range Rover Evoque formerly known as LRX. This is the new member of Range Rover family after Range Rover Sport. The launch of the Evoque was really magnificent, I really wish to be in Kensington Palace to see live. It was an excellent event, actually it was one of the best ones. I can say this clearly! Even though I watched the launch from web cast, I can understand that Land Rover paid very high attention. Instead of revealing it in motor shows, they made something totally unforgetabel. I really asked myself why I am not there and watching this from my computer’s screen. This is like watching the fashion show from TV or watching the world cup from TV. The feeling is the same!

Main theme of this event was the Evoque, when I make a reverse engineering to Evoque, I found out that it is evolved from Vogue and added E to represent electricity and g is replaced with q to pronounce it easier :)  Evoque will be the a competitor for BMW X1 and also Mini Countryman. I  don’t know anything about Audi Q1 or Mercedes small SUV model like MLK! Most probably they will introduce those model unless it won’t be rational for German brands.

As far as I understood from the speech, Evoque’s interior will not be made from blocks of plastic. If you ever seen the first Range Rover Sport, you can understand my concerns. It was totally covered with plastic, one step better than Discovery 3 and very far from Range Rover. If Land Rover will use plastic like old days or like they did it in Freelander, they should forget any unbelievable demand from customers. Because, they will immediately jump into Mini Countryman or BMW X1! Land Rover must forget the material plastic from interior. If it is Range Rover labelled, it should be a like a Range Rover. OK, I am not expecting the same luxury but please be reasonable, huge plastic buttons are not cool and you customer target is not polar bears!

Exterior design is beyond any Land Rover or Range Rover vehicle. I really don’t like three door SUVs but this one looks amazing! I would buy a four wheel drive model. I said four wheel drive model, because it will be optional! As the world has changed, Land Rover also changed and four wheel will not be standard on this car. If you want to drive without any problem during winter, you have to four wheel drive model. Actually buying a Land Rover or Range Rover with four wheel drive is like buying boots without their ropes! I am sure many people will buy the front wheel drive model but I won’t and you shouldn’t also. That’s a Range Rover, pay more, save more and buy four wheel drive model! Don’t buy iPhone and iPad and you will save enough money.

Everything was great with the event until Victoria Beckham. Yes, that’s the moment I became totally disappointed. When he was talking about designer, I was expecting to hear Nicole Farhi or Vivienne Westwood! Or Paul Smith or John Galliano or Tom Ford or Alexander McQueen or Thomas Pink! But not Victoria. I don’t have a problem with her but please be reasonable Range Rover is forty years old brand and you hired a popular culture designer !?! Sorry but, this is totally a wrong decision and it is too late. What will you offer next? Range Rover Victoria with animal print interior completed with diamonds? UK has many exquisite fashion designers. They are the best one on their league and also they are very respectful like a Range Rover! Actually I have never seen Nicole Farhi or Paul Smith on The Sun. No Comment!

My advice to Porsche, work with Karl Lagerfeld in your new SUV. Yes, you will have offer a small SUV! Everyone knows this. Karl Lagerfeld will be the best celebrity endorsement for your brand. And Maserati should be with Valentino, Rolls Royce can match beautifully with John Galliano.

Pictures and Video are taken from;

BMW and Land Rover Flickr Websites