The Nissan Leaf, set to be released in select US markets by the end of this year, will be priced at around $25,000 after a $7,500 federal tax credit. This will be about $7,500 less than the Chevy Volt after tax credits, which will be released about a month beforehand. In the upcoming weeks, people will be able to make refundable $100 dollar deposits on the Leaf. So far there has been an overwhelming interest in this compact four door hatchback with a 100 mile electric range. Nationwide availability will begin in 2011. Nissan sounds pretty serious about an electric future, and we think they are right
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Nissan has unveiled their first affordable, zero-emission car. Titled the Nissan LEAF, it is a “medium-size hatchback” that comfortably seats five adults and has a range of more than 160 km to satisfy real-world consumer requirements. And the most interesting part is it is almost ready for production, and slated for consumer release in late 2010.
Pricing details will be announced closer to start of sales, but Nissan expects the LEAF to be competitively priced in the range of a well-equipped compact vehicle. As an added benefit, because the vehicle has less mechanical complexity than a traditional petrol-powered car, Nissan says the car will require less maintenance.
The Nissan LEAF is powered by “laminated” compact lithium-ion batteries, which generate power output of over 90 kW, while its electric motor delivers 80kW, equivalent to 280 Nm.
Unlike regular vehicles, the Nissan LEAF’s powertrain has no tail pipe, and thus has no emissions of CO2 or other greenhouse gases. A combination of the LEAF’s regenerative braking system and innovative lithium-ion battery packs enables the car to deliver a driving range of more than 160 km on one full charge, enough for a few days of driving. However, top speed is a bit over 140 kph.
The Nissan LEAF can be charged up to 80% of its full capacity in just under 30 minutes with a quick charger. Charging at home through a 200V outlet is estimated to take approximately eight hours, convenient only as an overnight option.
The LED headlights provide yet one more benefit in that they consume just 10% of the electricity of conventional lamps.
Nissan LEAF employs an exclusive advanced IT system. Connected to a global data centre, the system can provide support, information, and entertainment for drivers 24 hours a day.
The dash-mounted monitor displays Nissan LEAF’s remaining power, or “reachable area,” in addition to showing a selection of nearby charging stations.
Another state-of-the-art feature is the ability to use mobile phones to turn on air-conditioning and set charging functions – even when Nissan LEAF is powered down. An on-board remote-controlled timer can also be pre-programmed to recharge batteries.
The first of Nissan’s EVs will be manufactured in Japan, with additional capacity planned for U.S. plants. Meanwhile, lithium-ion batteries are being produced in Japan, with additional capacity planned for the USA, the UK and Portugal, and other sites for investment are under study around the world. Plans include sales only in Japan, Europe and the United States, where it should easily undercut the hyped Chevrolet Volt and Tesla Sedan that will debut at around the same time. Nissan’s only problem would be convincing people to buy a car called LEAF.
Recently the movie business started to show movies related with brand creators. Karl Lagerfeld, German fashion designer; Valentino Italian fashion designer and Anne Wintour, Vogue's legendary editor. They all share one thing in common, they have a movie about their job, brand and their self. Sure, these movies are not like block buster ones which you can watch in everywhere on earth but they are effective to understand who they are and what their brands are.
Founder of legendary Italian brand Ferrari, Enzo Ferrari has a movie also. It was shot in 2002 but nobody knows it. Actually it is quite hard to find its DVD even on internet. I don't know why! And even in Ferrari Store's web site, there is nothing called Enzo Ferrari Movie. They helped to make this movie but they are selling its DVD, this is quite weird for a company which is even selling paper weights with Ferrari logo.
This movie is explaining how the Ferrari brand was born and what sacrifices Enzo Ferrari suffered. It is not about just cars or engines, it is about a person's life which is devoted to create a car. After this movie, I started to interpret Ferrari brand in a different way. I could see what is underneath this heritage. Hopefully we could still see the trace of this heritage in every Ferrari car and Enzo Ferrari's sacrifices achieved the success.
