A few days ago I noticed an advertisement on internet. Don’t think I started using internet last week! This advertisement was totally different. This advertisement, actually these two advertisements were posted by Toyota and Lexus. Until now there is no problem with this. And that’s very usual!
However the advertisement was saying “To Find Latest Recall Information, Click Here”! This message was written by Toyota and Lexus. Toyota used to be the most reliable car manufacturer on planet, they were very bad design, very dull at handling, very bad at diesel engines, very bad at interior design. And they managed to be very bad at manufacturing. What Toyota have achieved cannot be achieved by any other company.
For decades, they were generating word of mouth about Toyota’s reliability. Toyota is rock solid, granite solid, they replaced the car when the headlights break down and etc. However Toyota never focused on the fact which I mentioned in previous section. Therefore Toyota and Lexus cannot go beyond the car which is preferred just for its reliability. I have never heard anyone who bought a Toyota because its soul or its interior or anything related with emotions.
Basically, what Toyota has achieved is like transforming granite into sour cream. Unbreakable granite became sour cream which you can find on top of your frappucino at any Starbucks shop. Whenever you order your frappucino with extra cream, remember Toyota :)Pictures Copyrights;
Toyota and Lexus
