Venti Bentley

Last week my friend Laurence mentioned something in Costa Coffee. The stupidness of sizing your coffee! Every time you have identify the size your coffee or tea; small, medium, large and sometime it is quite pointless. I don’t like it either, because a tea is a tea. The size the same in everywhere, and for coffee also! The size of cappuccino is very clear, you don’t have to express you MBA degree ego to coffee. How I know this, I have MBA also. Based on our training, sorry education every product can be expand in order to increase profit with stupid names. Tall, Grande, Venti! I know each of these names express a capacity but nobody knows it, people are trying to learn them because it sound cool! And this is the side effects of iPod generation.

Unfortunately this MBA obsessed branding strategy virus split to Bentley also. Their “new” vehicle Continental family have different types. The cheapest one with no special name, it means you don’t want something very sporty, you don’t have many horse powers, you don’t want accurate steering wheel or you cannot afford to buy the more expensive one. The second choice is called Speed model, it has 610 horse power (normal one has 555 horse power), it is more sporty, very fast, comfortable, communicative steering wheel and more expensive. And last one is the SuperSports, that is a lunatic car with 630 horse power and can achieve 329 kph (204 mph) without any problem. Actually I don’t know why it is not capable of doing 330 kph! This car is very fast, very sporty, seats are a bit uncomfortable, very fast, has a very sexy bonnet, very fast. And also very expensive!

So I really wonder, why someone wants to buy a slow Bentley? It is against its DNAs of Bentley. Hey, I have a slow Bentley! This does not sound well :( As I mentioned everything has changed now, coffee is being sold with weird sizes, everything has a category, group or something else. Actually this is the iPod era! And I don’t like it. I just want to see a lunatic Bentley with exquisite comfort at the same time.

Tall Bentley Continental (New Model)

Grande Bentley Continental

Venti Bentley Continental

Carbon free petrol

Whenever I visit Starbucks, I notice the people who order coffee without caffeine, it is called decaf. Sounds weird a bit! But I don’t understand one point, why do you drink coffee? It is mostly taste bitter, helps you to wake up faster, it smells and etc. When you order decaf coffee, you are eliminating the main characteristics or features of coffee and you end up with something similar to coffee.

This is like buying petrol without carbon inside. Carbon is the main thing inside petrol which makes the ignition. And without carbon, petrol will be useless! Like a decaf coffee. From this point of view; people who likes decaf coffee can also like carbon free petrol :) But their car will not go anywhere. Their decaf coffee will not help to wake them up and they won’t notice the difference :)

Picture's Copyright
Shell

Granite to sour cream by Toyota

A few days ago I noticed an advertisement on internet. Don’t think I started using internet last week! This advertisement was totally different. This advertisement, actually these two advertisements were posted by Toyota and Lexus. Until now there is no problem with this. And that’s very usual!

However the advertisement was saying “To Find Latest Recall Information, Click Here”! This message was written by Toyota and Lexus. Toyota used to be the most reliable car manufacturer on planet, they were very bad design, very dull at handling, very bad at diesel engines, very bad at interior design. And they managed to be very bad at manufacturing. What Toyota have achieved cannot be achieved by any other company.

For decades, they were generating word of mouth about Toyota’s reliability. Toyota is rock solid, granite solid, they replaced the car when the headlights break down and etc. However Toyota never focused on the fact which I mentioned in previous section. Therefore Toyota and Lexus cannot go beyond the car which is preferred just for its reliability. I have never heard anyone who bought a Toyota because its soul or its interior or anything related with emotions.

Basically, what Toyota has achieved is like transforming granite into sour cream. Unbreakable granite became sour cream which you can find on top of your frappucino at any Starbucks shop. Whenever you order your frappucino with extra cream, remember Toyota :)

Pictures Copyrights;

Toyota and Lexus