Pink perspective to automotive business

Right now I am trying to focus on totally something else and avoid writing on my blog. Because I have to concentrate on that subject! Anyway, as you are reading this post my concentration is diverted from that subject to this subject.

Enough with that and this game. I notice something very important for automotive business, I know none of the manufacturer will take it serious but I want to say it :) If you read any consumption report from shinny consultancy firms, you will notice that women don’t care about the price and they want to buy it when they see anything. Therefore, nothing is left on women sections of any department store. We can assume that, women buy with high price and ignore to wait until sales.

This is an important motivation to sell car which are hopeless or they don’t promise any muscular identity. Of course you cannot offer pink coloured Mercedes G Wagon, it has too much testosterone hormone for being pink. But there are some cars which have no hormones! For instance Nissan Micra. My dear blogger friend Iconjane has one. And I know many other girls who own a Micra. Micra is a women car, or in terms of German it has feminine article, Die. You cannot turn Micra into a VW Polo GTi! Micra’s target market is very clear, women!

For instance Fiat 500 is neutral car. It is neither male nor female. In terms of German, that is Das (neutral article). You can offer Abarth version with more horses and you can offer Barbie edition. It is very flexible product. 500 does not give the same message like Micra, “I am female or this car belongs to my wife”.

I cannot ignore the Honda Jazz also, that’s a women car and offers pink. Also Toyota Prius, kind of women car. Electric engine, no proper reason to buy, too silent, too boring; basically it does not offer any excitement. Actually that’s a hopeless car.

Anyway, my suggestion is to offer special women editions for these cars. Christian Louboutin edition, Chanel No.5 (I have no idea how to turn a car into a No.5), Louis Vuitton edition or pink edition. It should motivate women customers to buy! As usual with higher price, this is the basic of automotive business always charge more! So, if you have a women orientated or hopeless car focus on catching women’s’ attention, they would love it :)

By the way, men also spend pointless money on Ferrari Store and Porsche Design store. How do I know, I just look at the mirror !

Pictures' Copyrights

Toyota, Honda, Chanel, Christian Louboutin, Louis Vuitton, Nissan, Fiat

Bugatti Veyron Hard Core, sorry Super Sport

I know you have been waiting for this for long time. You cannot sleep for many days, searched the Google millions of times! Even waiting for iPhone 4 for one week in front of Apple Store, you were thinking about this. And now it is announced! World most powerful and least profitable (Every Veyron cost €4 million to produce) car Bugatti Veyron announced more powerful version Super Sport. I guess the previous one just was just Sport!

Super Sport Veyron has 1200 horsepower, it has 119 extra horses! Quad turbo engine is now producing 1500 nm of torque. Don’t ask what does it mean, it is too much for a car. Actually it is too much for many trucks also. And capable of doing 431 km/h which is 24 km/h more than normal version.

I know that many Veyron owner’s were suffering due to lack of horse power and insufficient top speed. We all can see this from the beautifully made YouTube videos for a quite long time. One basic rule; when you buy a Veyron find a very cheap mobile phone with camera, turn on the music to maximum, start speaking very loudly and at the same time show people how fast your Veyron is! At these things should have the same atmosphere like a modified Peugeot 106 GTi. Unfortunately these new horses do not have any impact on 0-100 km/h sprint (still 2,5 seconds), I guess this is a bad news for some Veyron owners who are focused on 0-100 km/h sprint on YouTube.

In other words, what they are doing is same as buying Chanel No.5 and pouring into a plastic bottle which was used for air refresher!

I am very happy that Ettore Bugatti did not see any of those YouTube videos and suffer this pain! Veyron Super Sport is again a master of piece of engineering which will make itself iconic like any other Bugattis. The technology to control these enormous amount of power and make it driveable for everyone is a huge success!

And please, when you buy Bugatti Veyron Super Sport don’t upload anything on YouTube from your mobile phone. Please buy a HD camera!

Honestly, this looks much better :)

Pictures are taken from;
Bugatti and Chanel Websites

French Cars vs. French Fashion

Last one decade French cars' reputation disappeared as the Deutsch Mark disappeared from the economy. Twenty years ago, French cars were both providing exquisite design with high quality. Chanel No.5 was the completing figure of a French car.

As the competition increased on world and French car could not offer new technologies like Germans do it, they started to lose their competition power. People did not wish to buy French cars for that price and they a bit lowered their prices and lowered their quality. However, lowering quality is an addiction! Once you do, you will always do it and they did it. From hydraulic suspensions in Citroën to torsion bar suspensions. Torsion bar suspension is a cheap alternative for conventional suspension system, it does not handle well, does not ride in comfort and sometimes one of your rear tires might be on air. Because, torsion bar suspensions do not let tire to travel and touch the ground. You can see this in many French cars and in some Toyotas. However Germans do not offer any technology like this.

Renault, Peugeot, Citroën went down and down in 2000s, except Peugeot 206 they could not offer any eye catching or exciting car. Also their production quality serious went down, many French cars are became a synonym for bad quality. I don't think that they deserve this but they did not show any effort to clear this image.

Actually there is one more French car brand, Bugatti. But it has a complicated history. When the Bugatti was first found in in Molsheim, it was a part of Germany after WWI, it became a part of France. Now Bugatti is owned by VW and it has the most powerful car ever produced. So, French cars brands still have chance.

Hopefully, French fashion industry is not as bad as their car industry. Every year, French fashion brands introduce better designs and never face a decline like car brands. I am not a fashion expert but French car companies can learn from fashion brands.

Pictures are from;

Renault Website

Vouge Website Paris Fashion Show